• CINDY GIANELLI

    Creative Director & Writer

    CINDY GIANELLI

    Creative Director & Writer

CAMPAIGNS

B2C WRITING

B2B WRITING

MEDIA

Well-framed Options for Patients

Well-framed Options for Patients

Before they became iconic brands, Humira and Lyrica were research drugs in search of clinical trial participants. The messages that made these patient recruitment campaigns successful remain a part of the brands' canvas today.
Before they became iconic brands, Humira and Lyrica were research drugs in search of clinical trial participants. The messages that made these patient recruitment campaigns successful remain part of the brands' canvas today.
HUMIRA
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Humira

The psoriasis study enrolled 1000 patients through direct response advertising, online screening, direct mail, advocacy outreach and HCP networking.
PSORIASIS
CROHN'S
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LYRICA
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Lyrica

The fibromyalgia study databased 5500 patients, enrolling 250. These patients were underserved, and often misdiagnosed, prior to screening.
FIBROMYALGIA
SEIZURES
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Definitive Support for Prescribers

Definitive Support for Prescribers

Relaxed Experiences for Consumers

Managing money is serious business. Understanding financial choices doesn't have to be. A less buttoned-downed approach to online services increased member engagement.
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Relaxed Experiences for Consumers

Managing money is serious business. Understanding financial choices doesn't have to be. A less buttoned-downed approach to online services increased member engagement.
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